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Hello, I'm Lasharna

Marketing & Product Strategist

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With 13 years of experience, I have specialised in Blockchain and SaaS, working with big tech companies, SMEs, and start-ups.

 

I am devoted to empowering others through skills-sharing and have served 17,000+ students via my consultancy Superlative and Udemy.

I would describe my approach as customer-centric, analytical and data-driven. I am passionate about marketing best-in-class products that create meaningful impact.

Image by Codioful (Formerly Gradienta)
Experience
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October 2023 - Present
Product Marketing Manager, Exodus

Leading Product Marketing strategy across both D2C and B2B areas. Working cross functionally to align the business to customer needs and new positioning. 

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August 2022- August 2023
Head of Marketing, Scalara, DeFi Pulse & Atrium.art, Hyype

Developed GTM strategies for both start-ups launched by the same Founder. Delivered new positioning that drove $2.75 million in revenue. 

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July 2021 - August 2022
Head of Marketing, Skylark, Ostmodern

Leveraged customer insights to define new segments driving 40% increase in customer base. Refined product roadmap to be more closely aligned to market demand.

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May 2018 - July 2021
Marketing Manager, Adobe (Ad Cloud, Magento, Marketo, Sign)

Launched three new acquisitions, drove EMEA GTM strategy and led Demand Generation. Worked cross functionally on a global scale, driving lead progression figure up 60%. 

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January 2017 - May 2018
Product Marketing Specialist, Truphone (TMR, Apple SIM & IoT)

Drove GTM for financial compliance product, launched Apple SIM globally and IoT Kia cars partnership. 

Image by Codioful (Formerly Gradienta)
 
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