Driving $2.75M Funding Through Storytelling: The Nouns Movie Campaign

TL;DR – My Contributions:

• Created a compelling brand narrative aligned with project goals.

• Crafted clear, impactful key messaging.

• Integrated messaging into the DAO proposal for the Nouns Movie.

• Planned and executed a multi-channel content campaign.

• Built awareness through targeted social media posts.

• Arranged and shared interviews with key stakeholders.

• Produced high-quality video essays to support the vision.

• Monitored and optimized content strategy for maximum impact.

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• The Challenge:

  The project required crafting a persuasive narrative and strategic messaging to secure funding from Nouns DAO for the production of the first-ever Nouns Movie. The challenge was to align stakeholders, build broad awareness, and deliver a compelling content campaign to rally support and achieve the funding goal.

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  Delivered Solutions:

  • Narrative Development: Created a cohesive and compelling narrative around the 'Decentralized Creator Economy" that aligned with the project’s vision and goals, resonating with DAO members and the broader Web3 community.

  • Messaging and Proposal Integration: Crafted impactful key messaging that was used to support the DAO proposal, highlighting the value and potential of Atrium as the partner best suited to deliver a Nouns Movie .

  • Campaign Leadership: Designed and executed a multi-channel content strategy, incorporating social media, interviews, and video essays to maximize reach and engagement.

  • Engagement Strategies: Leveraged targeted social media posts to build awareness and foster a sense of community around the project.

  • Stakeholder Engagement: Arranged and shared interviews with key stakeholders, providing authentic voices to amplify the campaign’s message.

  • Optimization and Impact: Monitored campaign performance and adjusted the strategy to ensure

  
  
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• Key Outcome: Atrium successfully secured $2.75 million in funding from Nouns DAO, enabling the production of the first Nouns Movie.