DeFi Pulse: 'Boring Crypto' Campaign for Scalara

TLDR: My Deliverables

• Executed a comprehensive marketing strategy for Scalara.

• Conducted audience research to refine messaging and strategy.

• Refreshed the website to enhance Scalara’s value proposition.

• Delivered the "Boring Crypto" Twitter campaign:

  • 400% follower growth (+4028 followers).

  • 1.1M impressions in 4 weeks.

  • Average cost-per-follow: $0.75.

• Exceeded KPIs for audience engagement and brand awareness.

• Please note KPI's and metrics are mentioned with caution due to contractual privacy.

As Head of Marketing at Scalara (DeFi Pulse's Index Arm), I executed a comprehensive strategy to establish the brand as a leading DeFi index provider. Through initiatives like audience research, a website refresh, and the "Boring Crypto" Twitter campaign, we exceeded key KPIs, including a 400% increase in Twitter followers, 1.1M impressions, and an average cost-per-follow of $0.75. The campaign achieved high engagement and cost efficiency, solidifying Scalara’s presence and appeal to its target audience.