Exodus Wallet: DeFi Exclusive Content Partnerships

TL;DR – My Contributions:

• Developed the engagement and content strategy including a video series.

• Developed and executed a push notification engagement programme.

• Streamlined marketing operations with a framework for efficient campaign delivery.

• Delivered messaging and content for monthly newsletters.

• Developed engaging product demo videos to enhance user understanding.

• Executed co-marketing initiatives with strategic partners, including Puffer Finance, Wormhole, Spritz Finance, Index Coop, PoolTogether, Maple Finance and GTrade.

The Challenge:

The program aimed to attract new users while re-engaging existing ones through high quality De-Fi opportunities available exclusively in Exodus Wallet. The challenge was to drive awareness of these offers and the visibility of the dapp browser where these offers and other De-Fi partners live. In order to do this we needed to execute an agile, multichannel strategy that balanced engaging creative with operational efficiency, driving measurable growth and engagement.

Delivered Solutions:

• Execution Team Guidance: Directed the creation of emails, social videos in app messaging and banners promoting exclusive offers. Ensured on-time, high-quality delivery aligned with campaign goals.

• Social Media Engagement: Designed and managed social media campaigns, including a video series, to increase user engagement and elevate brand visibility across platforms.

• Push Notifications: Developed and executed a push notification strategy to drive app opens and offer engagements.

• Streamlined Marketing Operations: Implemented a framework for rapid, repeatable marketing actions, enabling faster campaign execution and greater operational efficiency.

• Content-Driven Growth: Provided strategic messaging and content guidance for monthly newsletters, driving consistent engagement and fostering user loyalty.

• Collaborative Co-Marketing Initiatives: Planned and executed strategic partnerships with Puffer Finance, Wormhole, Spritz Finance, Index Coop, PoolTogether, Maple Finance and GTrade. These initiatives expanded the program’s reach.

Disclaimer:

Specific KPIs and metrics are not disclosed publicly due to contractual privacy agreements.