Exodus Wallet x Paypal

TL;DR – My Contributions:

• Developed positioning and messaging emphasizing end user benefits.

• Coordinated press efforts with key messaging supported by thought leader insights.

• Developed push notification programme to drive user adoption.

• Crafted messaging for PR and email campaigns to educate users on the partnership.

• Planned social media video content to promote the collaboration.

• Partnered with PayPal on co-marketing initiative

• Built a broader value proposition and product story focused on ease and efficiency

The Challenge:

The Exodus-PayPal partnership launch required clear and compelling communication to effectively showcase the integration’s value and drive adoption. The goal was to educate users on the benefits of on-ramping with Paypal, using Exodus wallet in general and increasing adoption amongst existing users. This required a cohesive launch across multiple channels while collaborating with PayPal’s marketing team.

Delivered Solutions:

• Positioning and Messaging: Developed a narrative highlighting the ease and efficiency of PayPal’s integration, emphasizing how it simplifies app transactions for users.

• Press Coordination: Designed key messages supported by internal thought leader quote to support PR, ensuring a high-impact media presence.

• In-App Engagement: Defined content for push notifications, delivering targeted messages to drive user adoption directly within the app.

• Email Campaigns: Created key messaging for email outreach to educate users about the partnership’s benefits and features.

• Social Media Promotion: Developed video content for social media platforms to amplify awareness and promote the partnership.

• Co-Marketing Collaboration: Coordinated co-marketing efforts to align messaging and maximize the partnership's reach with Paypal's Team.

• Broader Product Story: Developed a broader value proposition and product narrative highlighting the larger ease and efficiency content pillar.

Disclaimer:

Specific KPIs and metrics are not disclosed publicly due to contractual privacy agreements.