As Senior Product Marketer at Blockchain.com working on their Institutional product, one of the key asks in my first 90 days was to...

TL;DR – My Contributions: • Defined XO Swap’s positioning as a premium cross-chain swap engine. • Built messaging framework tailored to...

TL;DR – My Contributions: Developed tailored messaging and value-focused communication. Aligned cross-functional teams through creative...

TL;DR – My Contributions: Developed the engagement and content strategy including a video series. Developed and executed a push...

TL;DR – My Contributions: Conducted comprehensive market, competitor, and customer research. Developed a go-to-market (GTM) strategy for...

TL;DR – My Contributions: Developed positioning and messaging emphasizing end user benefits. Coordinated press efforts with key messaging...

TL;DR – My Contributions: Created a compelling brand narrative aligned with project goals. Crafted clear, impactful key messaging....

TLDR: My Deliverables • Executed a comprehensive marketing strategy for Scalara. • Conducted audience research to refine messaging and...